What happened in 2026

Netflix adjusted prices in six of our 20 tracked markets in the first half of 2026 — and made one price cut that has no precedent in the service's history. This article records every verified change from our collector observations, with the old price, the new price, the effective date, and the source.

Germany (DE) — EUR

Plan Old price New price Change Effective
Standard with Ads €4.99 €4.99 — no change
Standard €13.49 €13.99 +3.7% March 2026
Premium €17.99 €19.99 +11.1% March 2026

The Standard plan rose by €0.50. Premium rose by €2.00 — the largest single-step increase in Germany on record. Standard with Ads was not raised; Netflix has consistently held ad-tier prices steady while increasing the ad-free tiers.

United Kingdom (GB) — GBP

Plan Old price New price Change Effective
Standard £10.99 £9.99 −9.1% July 2026
Premium £18.99 £18.99 — no change

The UK Standard price cut is the first documented Netflix price decrease in any market in our records. It coincided with Disney+ Standard reaching £10.99, putting Netflix one pound below its nearest streaming competitor at that tier.

France (FR) — EUR

France saw a Standard price increase from €13.49 to €13.99 in March 2026, mirroring the German move. Standard with Ads was unchanged at €5.99. Our verified observation records the change at the Netflix FR pricing page on 2026-03-04.

Italy (IT), Spain (ES), Netherlands (NL) — EUR

All three markets saw Standard increases of €0.50 in March 2026, consistent with the pan-European Standard repricing cycle. Premium prices held across Italy and Spain; the Netherlands Premium rose from €17.99 to €19.99.

Markets with no change

No price movements were recorded in the United States, Poland, or Switzerland in the first half of 2026. The US Standard price remained at $15.49; Premium remained at $22.99.

Reading the history charts

Every change above is recorded in PlanIntel's append-only history. The price history chart on each market page shows the exact observation dates: